Season Collection
Clothing
Men
Our Spring '09 range for men falls neatly into the trends that reflect classic menswear with lots of relaxed elements translated through style, comfort and mood.
The colours are balanced and harmonious for a more transitional and confident vibe, with a clean palette of neutrals injecting a preppy, minimal feel. Blue shows up as the key colour of the season, with different shades running though the entire range. Sharply cosmetic colours are paired down with tonal browns and sophisticated neutrals, while monochromes provide a more youthful edge.
There is plenty of blurring between the smart contemporary look and the rock theme. Traditional tailoring with sporty styling is what defines our leisurely smart casual collection: light-weight nylon jackets that look fresh in bright hues; easy wear tees; checked shirts that can be layered over tees; slouchy chinos in crumpled, washed cotton; and knitwear in classic shapes, decorated with embroidery, studs, and distorted flock effects.
If you're thinking denims, these have a new take with interesting vintage details. Upgraded fabrics, stone washes, hints of dirt and stain marks cue a smartly diluted high street look. Detail is key: right whiskers, fray marks, rips and washes give the vintage denim the best value for its competitive price.
Interesting fabric choices & fresh colours is a key update for knitwear of various weights from fitted t-shirts to vintage-wash tees with more directional options than usual. Throw in some style and add some fun with bold bright's and subtle tones for a look that is not too loud, still delightfully trendy.
Tap into smartness with a simpler edge at Max Menswear. Look good, feel good!
Women
Global Boho
This theme pays homage to the inherent wanderlust in each of us. A 70's revival story where a multitude of cultures, colors and patterns interplay to give rise to a new unique global identity.
Colors: an earthy palette is contrasted with bold and eye catching colors.
Fabrics: the sheen of satins contrast against the matte textures of georgettes and crinkled chiffons. For knitwear, think supple and smooth viscose jerseys.
Print and Pattern: Global prints rule. Think paisley prints, tie-n-dye effects, ikat prints and weaves and geometrics in striking colours.
Shapes: Think floaty dresses, sheer blouses and tunics. The 70's revival finds a voice in flared denims and peasant tops.
Flower Power
This spring, flowers are everywhere! In a nod to the extremely feminine and romantic twist to fashion this season, floral prints combine with soft silhouettes to capture the fresh and ethereal spirit of spring.
Colours: A soft palette of ivory, blush pinks and soft neutrals are punctuated with tulip yellows, chrysanthemum fuchsias and poppy reds.
Fabrics: Think fluid satins, viscose spandex jerseys and crinkled chiffons for a floaty and dreamy feel. These are also mixed with lace and broderie anglaise for a romantic vibe.
Print and Pattern: Think florals of all scales, from oversized to ditsy. The key prints and motifs to look out for are roses, daisies and tulips. Another offshoot of this trend is nature-inspired prints where butterflies are aflutter.
Shapes: Victoriana-inspired looks rule! Think romantic and sheer blouses with lace and ruffle detail. Pussy bow blouses continue to be important. On the younger side of the spectrum, think frou-frou with ruffled ra-ra skirts in floaty georgettes to more ladylike dresses in delectable prints.
Nautical
Nautical looks are a perennial favorite every spring, but this season takes the look a notch further through grown-up resort styling. Think more St. Barts than St. Tropez, more sophisticated dressing than laidback cool.
Colours: A classic palette of Red, White and Navy is key, but also look out for offbeat and unexpected combinations of Marine blue and Canary yellow. Also throw in a bit of silver shine used through nautical trims and fastenings.
Fabrics: Fabrics are crisp and clean, with stretch twills, crisp poplins and clean linens being the fabric of choice. In knitwear think compacted jerseys, slub jerseys and lightweight sweater knits.
Print and Pattern: Think conversational prints and retro geometric motifs in a classic nautical palette. For grown-up sophistication, look towards bi-coloured florals in red and navy and clean white grounds. Horizontal stripes of varying widths add a modern and playful edge to this story.
Shapes: Preppy Chic! The key shapes include smart, single-buttoned jackets, worn with knee skimming A-line skirts and wide-legged trousers. For a younger feel, look for knitwear tunics with nautical hardware, bandeau style tops and V-neck tees in playful stripes. Team these with skinny and kick flare denims in indigo and white for instant cool.
Tribal Glam
Tribal looks are so hot this spring! Look to Africa for inspiration for this safari-inspired story, and unleash your wild side!
Colours: A classic palette of earthy browns and mochas are set up against burnt oranges and deep reds. Gold and bronzed metallics also add the 'glam factor'.
Fabrics: The fabric mix is diverse and varied. On the one hand, we have the more structured fabrics such as linen cottons, stretch sateens and cotton satins, and on the other hand, we also see more lightweight fabrics such as crinkled chiffons and poly-georgettes. In knitwear, think burnouts, viscose and slub jerseys. Woven blouses in structured dobbies are also a key for this theme.
Print and Pattern: Animal prints are a key for this story, with leopard and zebra prints emerging as clear favourites. Also, look at more geometric and abstracted tribal prints in earthy combinations.
Shapes: Safari-inspired pieces are a key to this story. Casual linen jackets are teamed with regular and wide-legged linen trousers. Skirt lengths range from knee-length A-line skirts in cotton satins, to floor-sweeping skirts in free-flowing georgettes and crepes. Kaftan shapes also lend credence to the earth mother look and feel.
Kids
Bursting with zestful colours and plentiful choices, our spring-summer '09 kids collection is sure to get any little pair of feet jumping in delight.
The first thing to catch your eye is the spectrum of refreshing new color combinations, that opens up your kid's world beyond the usual pinks and blues. With a playful mix of patterns, prints, textures and colours, this range appeals to every taste, with something for every occasion. More importantly, even the kids think it's 'super cool'. Besides, our kids clothing is designed for the growing years - adjustable waists, reinforced snaps and easy care fabrics, we've thought of it all.
From rock tees and breezy bottoms for boys to cute dresses, flirty minis and little tees for girls, you can mix and match on your own or pick up a co-ordinated set off the rack. There is no shortage of brilliant ideas in every aisle and row. It won't take you long to realise how easy it is to fill up your little one's wardrobe with style, without having to look at the price tag.
Footwear
Men
Besides our formal yet smart options for the working male, our spring '09 footwear collection for men is all about taking it easy. Be it a sporty statement or a relaxed attitude, Max can help you express it with style. So if you are seeking something cool and trendy, yet affordable, your feet are in for a treat.
Women
There is nothing more comfortable than a pair of sandals this spring for that casual look and feel. From basic flat to basic heels to wedge sandals, you will find a great pair to go with flowing floral dresses or just good old jeans. Add to that EVA slippers for that trip to the beach. Whether you like buckles or straps or easy slip-ons, they come in attractive color combinations at even more attractive prices.
Kids
Putting a spring in their step, our kids footwear range for spring '09 is replete with vibrant canvas shoes, sports shoes, PU shoes and sandals in different colours, perfectly matched with great prices. Whether it's at the park, at a birthday bash or the beach, this spring you can let your kids have all the fun and frolic they can handle.
Home collection
The most interesting part of the home section at Max is the gifts area - an ideal
place to pick that little something before visiting a friend or a relative. From aromatic candles to exotic vases to picture frames, and even floral gift bags and boxes, there's a range of home effects to explore.
And if you'd like to add a vibrant touch or a hint of subtlety to the decor of your own home, inspiration comes in the form of curtains, cushions, 100% cotton bed linen and a whole lot more.
Accessories
A hive of fashionable tidbits - that's where the action is. Adding imagination to your sense of dressing, is an eclectic collection of accessories that keeps changing with the trends of the season.
For the ladies, the focus is on jewellery in classic shades of gold and silver. What's in vogue are broad belts, chunky bracelets and zany watches. Also check out our sparkling hair clips and bands, as well as square scarves that make for cool head gear.
Kids now have their own version of bling, whether they are pre-schoolers or teenagers. For the girls there are bright bags, bag charms, funky mobile cases, brooches and jewellery in myriad colours. The boys have their way with wallets, caps, duffels and messenger bags, leather cuffs, beaded necklaces, and lots more.
To add that touch of sophistication to a gentleman's wardrobe are a select range of ties, cufflinks & belts to go with today's office attire. And because there are weekends, our accessories range features attractive caps, casual belts with prints and oversized buckles, and messenger bags to complete your weekend look.
So the next time you visit Max, don't leave without a peek at our accessories section. You wouldn't want to miss out on the small stuff that comes with the promise of big value.
