About Max
About us
May 2004 marked the beginning of an exciting journey for max. With the launch of our first store in United Arab Emirates, max now boasts of 82 stores across 8 countries in the Middle East & India. With a single aim of addressing the fashion and footwear needs of middle income customers offering them good quality products at amazing value, max has quickly filled the position of being the largest value fashion retailer in the Middle East. Max retails its own label of clothing for men, women & children as well as footwear & home ware.
By end of 2009, Max will have a network of 100 stores across Middle East and new markets. Max currently operates in UAE, Saudi Arabia, Jordan, Kuwait, Bahrain, Qatar, Oman & India.
Each Max store averages between 25,000 to 30,000 sq. ft. A rewarding shopping experience coupled with great value - translates into making customers “Look good. Feel good.” with Max.
* Also known as Citymax in KSA
OUR EVOLUTION
May 2004
1st store opened in Abu Dhabi, U.A.E
June 2004
1st store in K.S.A
October 2004
1st store in Kuwait
May 2006
1st store in Jordan
June 2006
Operating 36 stores in 4 countries
June 2007
Operating 46 stores in 7 countries
March 2009
82 stores operational across Middle East & India
OUR VISION & MISSION
To create a truly global brand that provides growth opportunities for the company and its employees, whilst achieving its goal of becoming the number one value fashion retailer across the Middle East & India
Our Mission Statement Values
• Be a market leader in the field of value retailing.
• Provide fashionable products at affordable prices.
• Be innovative, cost effective and globally competitive.
• Exceed our customer's expectations
• Provide opportunities of growth for our employees Our Core Values
• Constant focus & development on the product and value offered.
• Continuous improvement of the customer’s shopping experience.
• Commitment towards staff training & development.
• Encouraging open work culture
• Assurance of best practice policies.
** CityMAX in KSA
ABOUT LANDMARK GROUP
What started out in 1973 with the introduction of the baby shop concept in Bahrain, has seen the Landmark Group achieve exponential growth in the past 35 years. Today, the group has a multi-brand portfolio, with multi-national presence that cuts across multiple categories in the retail business.
Landmark Business Model
Core Business
Splash, Home Centre, Baby shop, Lifestyle, Shoe Mart - five fully developed businesses that specifically cover fashion, footwear, children, home, health & beauty. Apart from having their own stand alone stores, the core businesses come together under one roof at Centre Point - Landmark’s very own retail umbrella brand that has a growing number of branches.
Value Retail
MAX [value fashion], EMax [electronics big box] and City max [Value hotel], all targeting mid-income families that have aspirations, but are value-conscious too.
Brand Business
Apart from nurturing its home-grown brands (Core businesses), Landmark also represents a variety of International brands.
The Landmark Group has always strived to grow with its consumers. In the process it has provided products & services that are:
• Great value for money
• Fashionable & Contemporary designs from across the world
• On par with global standards
For more details please visit the group website, www.cplmg.com
CEO’s MESSAGE
Since the establishment in 2005, MAX has witnessed unprecedented growth both in terms of number of stores and loyal customers. At MAX, we believe in constant focus on product and to deliver the right product at the right time to our customers. This is done with constant research & innovation, keeping in mind the end user. We strive to achieve customer delight and as a result customer loyalty.
I am proud of the fact that in less than 5 years we have achieved the status of the largest value fashion chain in the Middle East. But our journey doesn’t end here; in fact this is only the beginning. A beginning of a commitment that I want to give my customers of even better value and a shopping experience comparable to any international fashion chain, to grow and provide more avenues for you to come and shop with us.
The journey so far has been good and could not be possible without your continued support and loyalty. In the coming years the company looks forward to your sustained involvement with the brand.
Through this forum, please let us know our shortcomings and the areas where we can improve. You can write to me at emailid here.
Mr. H. Ramanathan
C.E.O., Max Fashions
CUSTOMER SERVICE
Return Policy
To ensure that the return of purchased items is a smoother process, we request our customers to comply with the following terms:
• Present your valid sales receipt within 14 days of the purchase date at our stores
• Please ensure the bar code is still attached to the item/product
• The product needs to be returned in a condition deemed fit for resale
In the interest of hygiene, the following items are non-returnable unless faulty:
• Underwear/lingerie, control wear, hosiery and swimwear
• Earrings and body jewelry
Alterations
There are times when you pick a trouser, skirt or an outfit you really like, but it doesn't quite fit the way you'd like it to. We know the feeling, which is why all Max outlets offer free clothing alterations. All you have to do is contact the cashier and provide the specifications for alteration at the time of purchase..
Please note:
According to our policy, once the alteration is undertaken, it will not be possible to exchange or return the product.
Exchange
Life is full of choices and at Max, we give you the liberty to reconsider yours. So, for any reason, if you are unsure of your purchase, please feel free to walk into the nearest Max outlet and exchange it for something you overlooked before. Because if you're anything less than 100% delighted with your purchase, we would feel our promise isn't 100% delivered.
CUSTOMER FEEDBACK
Dear Valued Customer,
What matters to you is of interest to us. A suggestion or two from you can make a big difference. We would like to know anything you may have to say about our products, services, staff or store environment. Whether it's a general observation or a specific comment, it can go a long way in helping us maintain and improve our standards.
Please take a moment to fill out your suggestions and we'll do our best to make it happen.
Needless to say, we will do our best to meet your expectations and introduce new ways to enhance your shopping experience at our stores.
NEWS @ MAX
MAX opens 2 new stores in UAE
MAX, the largest value fashion chain in the Middle East has opened 2 new stores located at Oasis Mall on Sheikh Zayad Road and Bawadi Mall in Al-Ain. The new store houses a retail area of approximately 24,000 & 19,000 sqft respectively. With the opening of these two stores, Max has now a total of 82 stores globally.
Go green Shopping bags
As part of Max’s mission and social responsibility, we are launching a coordinated campaign of awareness, education and community support by going green with our jute shopping bags. Jute bags are a viable alternative to plastic bags as they are hardwearing, 100% biodegradable, recyclable and therefore eco-friendly.
